Christmas Island Tourism Association Inc became an incorporated body in 1996. The Association is membership based and elects an Executive Committee annually at an Annual General Meeting. The Executive meets on a monthly basis with the CITA staff to discuss and implement strategies to promote tourism within the region.

The Association operates from the Visitor Information Centre on Gaze Rd. The Visitor Information Centre is an integral part of the operation as a focal point for all tourists to the island where they can gain access to any information and services they may require to make the tourism experience an enjoyable one. At the Visitor Information Centre, you can also find a range of products that include books and travel guides about Christmas Island.

CITA serves as Christmas Island’s tourism hub, actively engaging in initiatives to showcase the island’s natural beauty, diverse wildlife, and rich cultural heritage to visitors from around the world. Through strategic marketing campaigns, events, and partnerships, the association aims to create memorable and sustainable tourism experiences and grow the visitor economy on the island.

Committed to responsible tourism practices, the Christmas Island Tourism Association works closely with the local community, businesses and stakeholders to preserve the island’s environment while providing enriching experiences for travelers. CITA support and facilitate the future facing direction for tourism on Christmas Island.

PURPOSE
The purpose of Christmas Island Tourism is to:
1. Promote and market Christmas Island and Australia’s Indian Ocean Islands as world-class natural and cultural tourism destinations.
2. Provide high quality information and services for visitors.
3. Represent and facilitate the tourism industry on Christmas Island.
4. Provide information relevant for all people likely to benefit from tourism outcomes.

VISION
Christmas Island Tourism will be known as:
• A vibrant, world-class industry leading association that shows leadership, transparency, collaboration and innovation in promoting, marketing and assisting the tourism industry and all its stakeholders.
• A significant economic driver on Christmas Island, through proactively forging partnerships, advocating for evidence based enhancements and implementing actions that sustain, support and strongly position the tourism economy for the island.

VALUES
At the Christmas Island Tourism Association, our passion and commitment for the natural, cultural, social, and economic facets of Christmas Island drive our actions, with our core values serving as our guiding principles:
• Forward Thinking: We are proactive, constantly seeking innovative and beneficial ways to enhance the future of Christmas Island with a big picture, industry leading focus.
• Community Minded: Embracing diversity in cultures, beliefs, gender, race, age, and abilities, we foster a welcoming environment for all. Through strategic partnerships, we strive for collaboration at every opportunity to ensure a tourism future that reflects the values of our community and local industry.
• Professional and Approachable: We facilitate our role with professionalism and integrity, ensuring our actions consistently reflect the values, ethics, and transparency synonymous with Christmas Island Tourism.
• Experts in Tourism: With a strong expertise in all facets of tourism, we stand among the most knowledgeable tourism professionals on the island. We are connected, innovative and resourceful and can confidently lead the tourism industry to achieve its outcomes.
• Evidence Based: We are dedicated to interpreting pertinent information about tourism. Our actions are grounded in sound data and comprehensive analysis, ensuring that our initiatives are well-informed and impactful.

Through these principles, we are resolute in our mission to elevate Christmas Island’s tourism experiences, fostering sustainable growth and enriching the sustainable tourism offering on Christmas Island.